Privacy Policy of ARPE GmbH
I. Introduction and Data Controller
ARPE GmbH (hereinafter referred to as „ARPE“) takes the protection of your personal data very seriously. This privacy policy explains how we process your data when you visit our website or contact us through various channels.
Data Controller for Data Processing:
ARPE GmbH
Heßheimer Weg 4
97753 Karlstadt
Email: dsgvo-arpe@arpe.co
Phone: +49 9353 98373 50
Website: www.arpe.co
II. General Information on Data Processing
1. Scope of Processing Personal Data
Below, we provide information on the collection of personal data when using our website. Personal data refers to any data that can be attributed to you personally, such as name, address, email address, or user behavior. You can find these and other definitions of terms in the General Data Protection Regulation (GDPR) here: https://dsgvo-gesetz.de/art-4-dsgvo/
We collect and use personal data of our users generally only to the extent necessary to provide a functional website as well as our content and services. The collection and use of personal data from our users typically occurs only with the user’s consent. An exception applies, for example, in cases where prior consent cannot be obtained for factual reasons and the processing of the data is permitted by legal regulations.
2. Legal Basis for the Processing of Personal Data
If we obtain the consent of the data subject for processing personal data, Article 6(1)(a) of the EU General Data Protection Regulation (GDPR) serves as the legal basis for the processing of personal data.
In the case of processing personal data that is necessary for the performance of a contract to which the data subject is a party, Article 6(1)(b) GDPR serves as the legal basis. This also applies to processing operations that are required to take pre-contractual measures.
If processing personal data is necessary to comply with a legal obligation to which our company is subject, Article 6(1)(c) GDPR serves as the legal basis.
In the event that the processing of personal data is necessary to protect the vital interests of the data subject or another natural person, Article 6(1)(d) GDPR serves as the legal basis.
If processing is necessary for the purposes of legitimate interests pursued by our company or a third party, and the interests, fundamental rights, and freedoms of the data subject do not outweigh the aforementioned interest, Article 6(1)(f) GDPR serves as the legal basis for the processing.
3. Data Deletion and Retention Period
Personal data of the data subject will be deleted or blocked as soon as the purpose for storing the data no longer applies. Storage may continue if required by European or national legislators in union regulations, laws, or other provisions to which the data controller is subject. Data will also be blocked or deleted once the storage period required by the aforementioned regulations has expired, unless further storage of the data is necessary for the conclusion or performance of a contract.
4. Data Transfer
Data is only shared with third parties in accordance with legal requirements, e.g., based on Article 6(1)(b) GDPR if necessary for contract purposes or based on Article 6(1)(f) GDPR for legitimate interests.
If we use external service providers to deliver our services, they are carefully selected and contracted by us. They are bound by our instructions and are regularly monitored. We take appropriate legal precautions as well as technical and organizational measures to protect personal data.
Data transmission to third countries, where the GDPR is not directly applicable, will only take place if an adequate level of data protection is ensured, with the consent of the users or other legal permission.
5. SSL Encryption
To better protect transmitted content, our website uses SSL encryption. You can recognize this encryption by the appearance of „https://“ in the address bar. In the case of an unencrypted website, „http://“ will be displayed. Due to SSL encryption, the data you transmit to our website cannot be read by unauthorized third parties.
III. Provision of Our Website
1. Description and Scope of Data Processing
When using the website for informational purposes only, meaning when you do not register or provide us with any other information, our system automatically collects data and information from the computer system of the requesting device. The following data is collected:
– IP address,
– Date and time of access,
– Name and URL of the retrieved file,
– Website from which the access was made (referrer URL),
– Browser and operating system.
The data is also stored in the log files of our system. The IP addresses of the users or other data that could allow the data to be linked to a specific user are not affected by this. The data is not stored together with other personal data of the user.
2. Legal Basis for Data Processing
The legal basis for the temporary storage of the data is Article 6(1)(f) GDPR.
3. Purpose of Processing
The temporary storage of the IP address by the system is necessary to enable the delivery of the website to the user’s device. For this, the user’s IP address must remain stored for the duration of the session.
Our legitimate interest in processing the data is also based on Article 6(1)(f) GDPR.
4. Duration of Storage
The data will be deleted as soon as they are no longer necessary for the purpose of their collection. In the case of data collection for the provision of the website, this is the case when the respective session is terminated.
5. Right to Object and Removal
The collection of data for the provision of the website and the storage of data in log files is essential for the operation of the website. Therefore, users do not have the right to object.
IV. Use of the Contact Form
1. Description and Scope of Data Processing
Our website includes a contact form that can be used for electronic contact. If a user makes use of this option, the data entered in the input fields will be transmitted to and stored by us.
When you contact us via the contact form, we process the data you provide, such as:
– First name, last name
– Email address
– Telephone number (optional)
– Country (optional)
– Company (optional)
– Website (optional)
– Message text.
Your consent is obtained for processing the data during the submission process, and reference is made to this privacy policy.
Alternatively, you can contact us via the provided email address. In this case, the personal data sent with the email will be stored.
There is no transfer of data to third parties in this context. The data will only be used for processing the conversation.
2. Legal Basis for Data Processing
The legal basis for processing the data is Article 6(1)(a) GDPR, where the user has given consent.
The legal basis for processing data transmitted during the sending of an email is Article 6(1)(f) GDPR. If the contact aims at concluding a contract, the additional legal basis for processing is Article 6(1)(b) GDPR.
The storage of further collected data is based on legitimate interests under Article 6(1)(f) GDPR.
3. Purpose of Processing
The processing of personal data from the input fields is solely for the purpose of handling the contact. In the case of contact via email, the legitimate interest in processing the data lies in handling the conversation.
The other personal data processed during the submission process serves to prevent misuse of the contact form and ensure the security of our information technology systems. In these purposes, our legitimate interest in data processing under Article 6(1)(f) GDPR also lies.
4. Duration of Storage
The data will be deleted as soon as they are no longer required for the purpose of their collection. In the case of personal data from the input fields of the contact form and data sent via email, this will occur when the respective conversation with the user has ended. A conversation is considered to have ended when it is clear from the circumstances that the issue at hand has been conclusively clarified.
The additional personal data collected during the submission process will be deleted after a maximum of seven days.
5. Right to Object and Removal
The user has the right to withdraw their consent to the processing of personal data at any time. If the user contacts us via email, they may object to the storage of their personal data at any time. In this case, the conversation cannot be continued.
All personal data stored during the contact process will be deleted in this case.
V. Use of Cookies
1. Description and Scope of Data Processing when Using Cookies
Our website uses cookies. Cookies are text files that are stored by the internet browser or on the user’s computer system. When a user accesses a website, a cookie can be stored on the user’s operating system. This cookie contains a characteristic string of characters that allows the browser to be uniquely identified when the website is revisited.
Cookies cannot execute programs or transmit viruses to your computer. They serve to make the internet offering more user-friendly and effective. You can prevent cookies from being stored through your browser; however, this may restrict the functionality of the website.
We use cookies to make our website more user-friendly. Some elements of our website require that the calling browser can be identified even after a page change. The following data is stored and transmitted in the cookies:
Language settings
We also use third-party cookies on our website. These are cookies from partner companies that are placed on our site. These cookies only contain pseudonymous, and mostly even anonymous, data. For example, they include data about which products you have viewed, whether something was purchased, or which products were searched for. Some of our advertising partners also collect information beyond our websites about which pages you have visited before or for which products you have shown interest, in order to show you ads that best match your interests. These pseudonymous data will never be combined with your personal data.
2. Legal Basis for Data Processing
The legal basis for processing personal data using technically necessary cookies is Article 6(1)(f) GDPR.
The legal basis for processing personal data using cookies for analytical purposes is Article 6(1)(a) GDPR, provided the user has given consent.
The legal basis for processing personal data using third-party cookies is Article 6(1)(f) GDPR.
3. Purpose of Data Processing
The purpose of using technically necessary cookies is to simplify the use of websites for users. Some features of our website cannot be offered without the use of cookies. For these features, it is necessary for the browser to be recognized even after a page change.
The following applications require the use of cookies:
– Matterport (virtual tour)
– Treedis (virtual tour)
– Pano2VR (interactive animation)
– Object2VR (interactive animation)
The use of analytical cookies is aimed at improving the quality of our website and its content. Through the analytical cookies, we learn how the website is used and can constantly optimize our offering.
The use of third-party cookies is solely intended to allow our advertising partners to address you with ads that might actually interest you.
In these purposes, our legitimate interest in processing personal data under Article 6(1)(f) GDPR also lies.
4. Duration of Storage, Right to Object and Removal
Cookies are stored on the user’s device and transmitted to our site. Therefore, you as the user have full control over the use of cookies. Some cookies are only used temporarily (so-called transient cookies). These are automatically deleted when you close the browser. Some cookies are not automatically deleted when you close the browser (so-called persistent cookies). These are automatically deleted after a predefined period, which may vary depending on the cookie. By adjusting the settings in your internet browser, you can disable or limit the transmission of cookies. Already stored cookies can be deleted at any time. This can also be done automatically. If cookies are disabled for our website, not all functions of the website may be fully available.
VI. Integration of Third-Party Services
1. Data Processing via Social Media
We maintain publicly accessible profiles on social networks (e.g., LinkedIn, Facebook, Instagram). By clicking on the respective social media buttons, you will be directly redirected to the respective network. Please note that data processing on these platforms is subject to the privacy policies of the respective providers, and ARPE has no control over the data processing in these networks.
Purpose of processing: Public relations and communication with users.
Legal basis: Article 6(1)(f) GDPR (legitimate interest in modern communication).
2. Use of Matterport Technology
To provide virtual 3D tours, we use Matterport technology. Matterport is an external service that provides 3D scans and virtual tours. When you access a 3D tour on our website, information such as your IP address, user information, account information, cookies, and first-party tracking, third-party tracking, demographic information, location information, email connectivity, employment, feedback/support, stored and processed images, mailing list, mobile application logs, mobile devices, order placement, payment and transaction information, promotions, surveys, website interactions, and web logs are automatically transmitted to Matterport Inc., 352 E. Java Dr., Sunnyvale, CA 94089, USA. You can find Matterport’s privacy policy here:
https://matterport.com/legal/privacy-policy/
Additional information can be found at:
https://support.matterport.com/hc/en-us/articles/360000904267-Matterport-s-Plan-for-GDPR und https://support.matterport.com/hc/en-us/articles/360001632788-Matterport-Information-Security-Overview-Frequently-Asked-Questions
Purpose of processing: Provision of 3D tours to enhance the user experience.
Legal basis: Article 6(1)(f) GDPR (legitimate interest in appealing presentation of our online offerings).
Duration of storage: Up to 2 years. We have no information on the deletion of collected data.
Right to object and removal: You have the right to object to the processing of your personal data by the Matterport provider. Further information on your rights and the scope of data processing can be found in the privacy policy of the provider.
3. Use of Treedis Technology
To provide interactive 3D experiences (e.g., virtual showrooms or digital plant tours), we use the services of Treedis Ltd., a provider from Israel. When accessing a Treedis application on our website, personal data may be transmitted to Treedis. This includes, in particular, IP address, device information, location data, browser data, usage behavior, cookies, and possibly voluntarily entered contact information (e.g., name, email address during interactions). Data processing is carried out by Treedis Ltd., 18 Shenkar St., Herzliya, 46733, Israel.
Further information can be found in Treedis‘ privacy policy at:
https://www.treedis.com/privacy-policy/
Purpose of processing: Provision of virtual 3D environments for the presentation and better visualization of technical content.
Legal basis: Article 6(1)(f) GDPR (legitimate interest in innovative and appealing presentation of our offerings).
Duration of storage: Up to 2 years.
Right to object and removal: You may object to the processing of your personal data by Treedis. Further information about your rights and the extent of data processing can be found in Treedis‘ privacy policy.
VII. Rights of Data Subjects
If personal data about you is processed, you are a data subject under the GDPR and have the following rights against the data controller:
1. Right of Access
You may request confirmation from the data controller whether personal data concerning you is being processed by us.
If such processing occurs, you may request information from the data controller about the following:
(1) The purposes of the processing of personal data;
(2) The categories of personal data being processed;
(3) The recipients or categories of recipients to whom the personal data concerning you has been or will be disclosed;
(4) The planned duration for storing the personal data concerning you or, if that is not possible, the criteria used to determine the storage period;
(5) The existence of a right to rectification or deletion of your personal data, a right to restriction of processing by the data controller, or a right to object to such processing;
(6) The existence of a right to lodge a complaint with a supervisory authority;
(7) All available information on the source of the data, if the personal data was not collected from the data subject;
(8) The existence of automated decision-making, including profiling, in accordance with Article 22(1) and (4) GDPR and—at least in such cases—meaningful information about the logic involved, as well as the scope and the intended impact of such processing for the data subject.
You have the right to request information on whether personal data concerning you is transferred to a third country or an international organization. In this context, you may request to be informed about the appropriate safeguards under Article 46 GDPR in relation to the transfer.
2. Right to Rectification
You have the right to request the rectification and/or completion of inaccurate or incomplete personal data concerning you by the data controller. The data controller must make the correction without delay.
3. Right to Restriction of Processing
Under the following conditions, you may request the restriction of processing of your personal data:
(1) If you contest the accuracy of the personal data concerning you for a period that allows the data controller to verify the accuracy of the personal data;
(2) If the processing is unlawful and you oppose the deletion of the personal data and instead request the restriction of the use of the personal data;
(3) If the data controller no longer needs the personal data for the purposes of processing, but you need it for the establishment, exercise, or defense of legal claims; or
(4) If you have objected to the processing under Article 21(1) GDPR and it is not yet clear whether the legitimate grounds of the data controller override your interests.
If the processing of personal data concerning you is restricted, these data may only be processed with your consent or for the establishment, exercise, or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of substantial public interest of the Union or a Member State.
If the restriction of processing is lifted according to the above conditions, you will be notified by the data controller before the restriction is removed.
4. Right to Deletion
a) Obligation to Delete
You can request that the data controller delete your personal data without delay, and the data controller is obliged to do so without delay, provided one of the following reasons applies:
(1) The personal data concerning you is no longer necessary for the purposes for which it was collected or otherwise processed.
(2) You withdraw your consent on which the processing was based according to Article 6(1)(a) or Article 9(2)(a) GDPR, and there is no other legal basis for the processing.
(3) You object to the processing according to Article 21(1) GDPR, and there are no overriding legitimate grounds for the processing, or you object to the processing according to Article 21(2) GDPR.
(4) The personal data concerning you has been unlawfully processed.
(5) The deletion of the personal data concerning you is necessary to fulfill a legal obligation under Union law or the law of the Member States to which the data controller is subject.
(6) The personal data concerning you has been collected in relation to services offered by the information society according to Article 8(1) GDPR.
b) Information to Third Parties
If the data controller has made your personal data publicly available and is obliged to delete it according to Article 17(1) GDPR, they will take reasonable steps, including technical measures, to inform other data controllers who process the personal data that you, as the data subject, have requested the deletion of all links to, or copies or replications of, your personal data, considering available technology and the cost of implementation.
c) Exceptions
The right to deletion does not exist insofar as the processing is necessary:
(1) for the exercise of the right to freedom of expression and information;
(2) for compliance with a legal obligation that requires processing under Union or Member State law to which the controller is subject, or for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller;
(3) for reasons of public interest in the area of public health according to Article 9(2)(h) and (i) and Article 9(3) GDPR;
(4) for archiving purposes in the public interest, scientific or historical research purposes, or statistical purposes according to Article 89(1) GDPR, insofar as the right mentioned in section a) is likely to make it impossible or seriously impair the achievement of the objectives of such processing; or
(5) for the establishment, exercise, or defense of legal claims.
5. Right to Notification
If you have asserted the right to rectification, deletion, or restriction of processing to the controller, they are obliged to notify all recipients to whom your personal data has been disclosed of such rectification or deletion of the data or restriction of processing, unless this proves impossible or involves disproportionate effort.
You have the right to be informed about these recipients by the data controller.
6. Right to Data Portability
You have the right to receive the personal data concerning you, which you have provided to the controller, in a structured, commonly used, and machine-readable format. You also have the right to transmit this data to another controller without hindrance from the controller to whom the personal data was provided, provided:
(1) the processing is based on consent according to Article 6(1)(a) GDPR or Article 9(2)(a) GDPR, or on a contract according to Article 6(1)(b) GDPR, and
(2) the processing is carried out by automated means.
In exercising this right, you also have the right to request that the personal data concerning you be transmitted directly from one controller to another, where technically feasible. The rights and freedoms of others must not be affected.
The right to data portability does not apply to the processing of personal data that is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.
7. Right to Object
You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you, based on Article 6(1)(e) or (f) GDPR; this also applies to profiling based on these provisions.
The controller shall no longer process your personal data unless they can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or the processing is for the establishment, exercise, or defense of legal claims.
If your personal data is processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for such marketing purposes; this includes profiling to the extent it is related to such direct marketing.
If you object to the processing for direct marketing purposes, your personal data will no longer be processed for these purposes.
You have the possibility, in connection with the use of information society services, to exercise your right to object by automated means using technical specifications.
8. Right to Withdraw Consent to Data Protection Declaration
You have the right to withdraw your consent to data processing at any time. The withdrawal of consent does not affect the lawfulness of the processing carried out based on the consent until the withdrawal.
9. Automated Decision-Making in Individual Cases, Including Profiling
You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you. This does not apply if the decision:
(1) is necessary for the conclusion or performance of a contract between you and the controller,
(2) is based on Union or Member State law to which the controller is subject, and such law contains appropriate measures to safeguard your rights and freedoms and legitimate interests, or
(3) is based on your explicit consent.
However, such decisions must not be based on special categories of personal data under Article 9(1) GDPR unless Article 9(2)(a) or (g) applies and appropriate safeguards for the rights and freedoms as well as your legitimate interests have been provided.
In the cases mentioned in (1) and (3), the controller shall take appropriate measures to safeguard your rights and freedoms and your legitimate interests, including at least the right to obtain human intervention on the part of the controller, to express your point of view, and to contest the decision.
10. Right to Lodge a Complaint with a Supervisory Authority
Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, particularly in the Member State of your residence, place of work, or the place of the alleged infringement, if you believe that the processing of personal data concerning you infringes the GDPR.
The supervisory authority with which the complaint has been lodged shall inform the complainant about the status and outcome of the complaint, including the possibility of a judicial remedy under Article 78 GDPR.
VIII. Changes to the Privacy Policy
ARPE reserves the right to modify this privacy policy in order to always comply with current legal and technical requirements or to implement changes to our services.
On this website, we use the services of Google Maps provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland („Google“).
By visiting the website, Google receives information that you have accessed the corresponding subpage of our website. Additionally, the following data will be transmitted:
– IP address
– Date and time of the request
– Time zone difference to Greenwich Mean Time (GMT)
– Content of the request (specific page)
– Access status/HTTP status code
– Amount of data transmitted
– Website from which the request comes (referrer URL)
– Browser type and version
– Operating system and its interface
– Language and version of the browser software
– Location data (if location sharing is enabled by the user)
This happens regardless of whether Google provides a user account through which you are logged in or whether no user account exists. If you are logged in to Google, your data will be directly associated with your Google account. Google stores your data as user profiles. This may also result in data being transferred to the servers of Google LLC. in the USA.
Legal Basis for Data Processing:
The legal basis for the processing of the data is Article 6(1)(f) GDPR.
Purpose of Data Processing:
Google uses your user profiles for advertising, market research, and/or tailored design of its website. Such evaluation is carried out, in particular (even for users not logged in), to provide targeted advertising and inform other users of the social network about your activities on our website.
By integrating Google Maps, we can display interactive maps directly on the website and enable you to conveniently use the map function.
In these purposes, our legitimate interest in data processing under Article 6(1)(f) GDPR also applies.
Duration of Storage:
We are not aware of the exact retention periods for the data. We have no information regarding the deletion of the collected data.
Right to Object and Removal:
If you do not want the data you transmit to Google to be associated with your Google profile, you must log out before activating the button. You have the right to object to the creation of user profiles, but you must address Google to exercise this right.
Further information on the purpose and scope of the data collection and processing by Google can be found in Google’s privacy policy. There, you will also find more information on your related rights and privacy settings: https://www.google.de/intl/de/policies/privacy. Google processes your personal data in the USA and has subjected itself to the EU-U.S. Data Privacy Framework, https://www.dataprivacyframework.gov/.